So the challenge is, make a better coffee cup. At the end of the day, I believe changes in habits have to be shaped by incentive. This is sad, but habits usually form this way. That said, I believe that the best way to change the habits of drinking coffee (or for that matter, water and soda) out of disposable canisters will be changed with a trend toward ubiquitous reusable containers. So, here goes:
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